Privacy Policy

23 Lobsters trading as Improval (“Improval”, “Us”, or “We”) is committed to protecting the privacy of the users of the improval.com web site (the “Site”) and the services offered through the Site. This privacy policy (the “Policy”)) discloses Improval’s information privacy practices for the Site and Services. This policy is intended to inform users of our Services and other visitors to the Site of the information collection and use practices of the Site and Services.

Cookies

A cookie is a small text file that is placed on your device by our web server and can include information that might identify you or include information on which websites you have visited. Nearly all websites that require you to log in will require the use of cookies to identify you as a user. Improval uses a cookie to show that you are logged in and to which user account. We do not use any third party cookies or track which other websites you have visited before coming to our website. But if you do not wish for any cookies to be placed on your device then you should not register or log into Improval.

Collection and Use of Information Generally

Improval collects information directly from the users of our Site and Services. We will not sell, share, transfer, or use the information we collect from users or receive from our customers or other third parties regarding users other than as stated in this Policy.

In addition, we will not sell, share, transfer, or use the information we receive from our customers or from other third parties regarding users except in accordance with the directions of those customers and other third parties.

Collection and Use of Personally Identifiable information

We only collect and use personally identifiable information regarding users of the Site or Services as described in this Policy. In addition, we do not process or use personally identifiable information that we collect or that is received from our customers or from other third parties in a way that is incompatible with the purposes for which it was collected or received or subsequently authorized by you. Except as noted in this Policy, personally identifiable information collected by Improval on the Site or through the Services is NOT shared with third parties without your consent.

We may automatically collect personally identifiable information from you when you access the Site or use or access the Services. We may also collect personally identifiable information from you through a number of voluntary sources on the Site or through the Services, including through emails or other communications sent through the Services. For example, these sources may include responses, registrations, surveys, reviews, comments, confirmations, emails, postings, messages, telephone calls, written correspondence or other electronic submissions and communications sent by you to the Site or through the Services. The personally identifiable information we may collect from you will include, by way of example:

• Domain name and Internet Protocol (IP) address;
• E-mail address;
• Contact information (including, name, address, post code, country, and phone number);
• Gender;
• Financial information, such as account or credit card numbers;
• User-specific and aggregate information on areas of the Site accessed and the Services used;
• Username and password information for the Site or Services; and
• Other information you volunteer to the Site, through the Services or through other means of communication, such as responses, registrations, surveys, reviews, comments, confirmations, emails, postings, messages, telephone calls, written correspondence or other electronic submissions and communications sent by you to the Site or through the Services.

YOU SHOULD NOT PROVIDE US WITH ANY PERSONALLY IDENTIFIABLE INFORMATION (OR SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE SITE OR IN RESPONSE TO ANY EMAIL OR OTHER COMMUNICATION) UNLESS YOU WOULD LIKE THAT INFORMATION TO BE USED IN ACCORDANCE WITH THIS POLICY.

The personally identifiable information that Improval collects from users of the Site or Services (both registered and unregistered) may be used for a variety of purposes, including by way of example:

• Providing the Services;
• Customizing the layout of the Site or Services;
• Notifying users of the Site or Services about updates to and activities on the Site or Services and about goods and services that we feel may be of interest to you;
• Improving the content of the Site or Services;
• Analyzing data and patterns regarding usage of the Site or Services;
• Contacting users of the Site or Services for marketing purposes; and
• Contacting users of the Site or Services for information verification purposes.

Collection and use of non-personally identifiable information

Where possible, our server automatically recognizes and collects certain non-personally identifiable information regarding visitors to the Site and users of the Services, including by way of example, IP address, browser type, and other information regarding the system and connection of each visitor or user. We also collect information about how visitors access and use the Site and Services, including by way of example what pages of the Site are viewed and what portions of services are used. When providing the Services, we collect information regarding the performance of the Services, which includes metrics related to the deliverability of emails and other electronic communications. This information allows us to improve the content of the Site and Services, facilitate research and analysis of the Site and Services, and develop and refine our Services. Sometimes, we utilize the services of a third party to help us understand this information better, although the information that is disclosed to these entities remains at all times in anonymous and non-personally identifiable form. We may also provide this information to our customers in anonymous and non-personally identifiable form.

Children

The Site and Services are not directed to children under 13 years of age. Improval does not knowingly solicit or collect personal information from children under 13 years of age.

Sensitive Information

Improval does not knowingly solicit or collect, and you should not provide, any information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other sensitive information.

Disclosure as required by law

Though we make every reasonable effort to preserve user privacy, we may need to disclose personally identifiable information of certain users of the Site or Services when we have a reasonable and good-faith belief that the disclosure is necessary to enforce the Terms of Use for the Site, comply with a judicial proceeding, court order or other legal process, or to otherwise enforce or protect Improval's rights under applicable law, including, without limitation, Improval's intellectual property rights. In this situation we will use reasonable efforts to provide notice of this disclosure to all affected users, to the extent reasonably possible under the circumstances.

Enhancement of personal information

We may combine and enhance the information we collect from our users with third party data and information to better target our advertising and provide pertinent offers in which we think our users would be interested. Certain summary demographics are also used in our research product offerings. Individual personally identifiable information we collect is never used in our research product offering and is never tied back to an individual user or resold for any purposes.

Service announcements and Customer service

On occasion it is necessary to send out service related announcements. For instance, if the Site or any of the Services is temporarily suspended for maintenance we might send users an email. We also communicate with users to provide customer service in accordance with our Terms of Service. Generally, users may not opt-out of these communications without also deactivating their account and ceasing use of the Services. These communications are not promotional in nature.

Special offers and updates

We may send new registrants of the Site or Services a welcoming email to verify password and username. Established members may occasionally also receive information on products, services and special deals, and periodic newsletters.

Consent to the use of third party providers

In addition to the specific third parties noted in this Policy, Improval may also contract with Agents to provide various services to Improval relating to the Site or Services on an outsourced basis rather than performing the services itself (as used here, "Agents" are users on companies who act on behalf of or under the direction of Improval). For example, Improval may contract with a web site hosting provider to host all or a portion of the Site or Services for Improval.

Improval will not transfer information collected from EU data subjects to any of its Agents unless it first ascertains that the Agent subscribes to the Safe Harbor Principles or is subject to the EU Directive on Data Protection or another adequacy finding or enters into a written agreement with such Agent requiring that the Agent provide at least the same level of privacy protection as is required by the relevant Safe Harbor Principles.

By visiting the Site or using the Services, all visitors consent to Improval providing both personal and non-personal information received from those visitors to these Agents for the purpose of enabling the third party provider to provide these outsourced services to Improval. In addition, all visitors consent to the collection, maintenance, and processing of their personal and non-personal information by Improval and these Agents.

Security

We will use at least industry standard security measures on the Site to protect the loss, misuse and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, we will take all reasonable steps to insure the safety of your personal information. For example, our policy is that only those individuals who need your personally identifiable information to perform a specific job are granted access to that personally identifiable information. Likewise, all employees and contractors are kept up-to-date on our security and privacy practices. Finally, the servers that we store personally identifiable information on are kept in a secure environment.

Verification

Improval utilizes a self-assessment approach to ensure its compliance with this Policy. We regularly verify that this Policy is accurate, comprehensive, prominently displayed, completely implemented and in conformity with the Safe Harbor Principles and conduct our self-assessment on an annual basis. We appropriately train our employees and have internal procedures for conducting objective compliance reviews.

Contact information

If you have any inquiries concerning this Policy and the Site or Services in general please Contact us

Transfer of information

If Improval elects, in its reasonable discretion, to transfer ownership or control of the Site or Services to a third party, whether or not in the context of an acquisition, merger, or reorganization, you consent to the transfer of your personally identifiable information and non-personally identifiable information by Improval to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy and any applicable requirements of the Safe Harbor Principles.

Thank you for visiting the Site and using the Services.